5 Steps To Define Your Sales Funnel
Most business owners want to grow as quickly as possible. While there is no one-size-fits-all acceleration model, having a clearly defined sales funnel early can help. In fact, behind every decision our company makes today is the original white-boarded funnel from our early days. The purchase funnel is…
11 Ideas To Boost Your Location-Based Marketing Efforts
Using location-based apps such as Foursquare and Yelp are convenient to find places to go, based on tastes or favorites. But how do you decide? Specials always convince one to go somewhere for a discount or incentive. Many offers encourage repeat visits to either become Mayor or win a prize, like how…
How To Measure Your Company’s Digital Marketing Efforts (5 Steps)
The thing about digital marketing strategies is that every company has one, even if you’re not the one actively controlling it. Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or any other Web property, customer opinion is forming about your brand based on mentions of your company’s…