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Why Print Marketing is a Startup Essential 
Apr14

Why Print Marketing is a Startup Essential 

With the world becoming increasingly digitized, marketers are increasingly using online platforms to target new audiences. So…have we arrived at a point where print marketing is no longer needed? Far from it. There’s no doubt that a startup that successfully pulls new consumers into its online platforms is likely to experience more success. However, I’m convinced that the way to do this isn’t through digital-only marketing...

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Brand Differentiation: 5 Ways to Stand Out During the Great Startup Wave
Mar31

Brand Differentiation: 5 Ways to Stand Out During the Great Startup Wave

It’s the perfect storm in the startup space. First, the pandemic, plus the Great Resignation, plus the “if not now, then when?” mentality equals more new business applications than ever on record in 2021, outpacing even 2020 which was a banner year for starting businesses. Attention must be paid to brand positioning more than ever before. It’s hard enough to be a startup without competition. Today, with potentially tens or hundreds of...

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8 Marketing Strategies You Might Not Be Thinking Of
Oct12

8 Marketing Strategies You Might Not Be Thinking Of

Like all marketers, you are doubtless exploring various marketing strategies to deliver the best bang for your promotional buck.

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How to Make a Splash in an Oversaturated Market or Niche
Jul30

How to Make a Splash in an Oversaturated Market or Niche

Rather than getting salty about the fact that other people are reaching for the same customers and dollars as you, get excited about the opportunity to improve through differentiation. 

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Nostalgia Sells: How to Adapt Your Marketing
Oct09

Nostalgia Sells: How to Adapt Your Marketing

There’s no doubt that nostalgia sells. The key for brands is to look back at the past with a genuine appreciation, rather than a gimmicky push.

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