En-Gage-Ment: How Do You Entice And Not Annoy Your Audience?
Please allow me to introduce myself. I am the customer you cannot engage on your terms. Those emails you send (since I don’t know you): unopened, in my trash. Place an ad on my Facebook feed, and I’ll add your product to a list of things that I’ll never buy. Do I have a few seconds to answer… No. Ask me…
