search cancel
What My 1-Year-Old Taught Me About Marketing
Mar20

What My 1-Year-Old Taught Me About Marketing

My wife, Erin, and I celebrated our daughter Violet’s first birthday recently. We joked that the celebration was really for us surviving a whole year with an infant. If you have kids, then you know exactly what I mean. That first year wasn’t pretty, but boy was it worth it!In 365 days, Violet transformed…

Read More
3 Reasons You Should Continue To Use Email Marketing
Feb21

3 Reasons You Should Continue To Use Email Marketing

There have been rumors that email marketing is dead – or at least dying – for quite some time now. Should businesses invest time and energy into email marketing, or is it following the Yellow Pages to near extinction? My prediction is that email is not going anywhere. It’s neither dead nor dying. In fact…

Read More
3 Components Of A Website That Sells
Oct31

3 Components Of A Website That Sells

At one point, when I was fresh out of college, I was really excited to learn how to build websites. I studied HTML, CSS, Javascript, PHP, MySQL, AJAX, and a lot of other acronyms I have since completely forgotten about. My short-term obsession was probably a residual effect from studying engineering for six…

Read More
The 4 Major Categories Of Business Website Traffic, Explained
Apr29

The 4 Major Categories Of Business Website Traffic, Explained

In a recent article on the 3 causes of marketing failure, I explained that your business marketing efforts fail when you don’t get enough traffic, or enough conversions, or when you aren’t properly tracking your return on investment (ROI). We refer to Traffic, Conversion and Tracking as “The 3 Pillars”…

Read More
5 Key Elements To Track Your Next Marketing Campaign
Apr22

5 Key Elements To Track Your Next Marketing Campaign

Let’s face it: tracking is the “ugly duckling” of business marketing. Tracking isn’t as sexy as traffic or conversion, so it’s rarely discussed and often overlooked. Sometimes you’ll only remember tracking AFTER you’ve launched a marketing campaign and at that point it’s too late. Sound familiar? Don’t…

Read More