High Margins Create Loyal Startup Customers
New companies often don’t know their own worth. They don’t have a real idea of how much money it takes to run a business, and they’re afraid of overpricing and scaring away potential customers. So, instead, they set prices too low. Any company can price low, but a low-price product does not build a loyal…
TroovalInc.com – Predict Customer Loyalty
What if you could predict which of your existing customers are going to keep on spending money on your products, and which are not giving them a second glance? Until now, that was the kind of thing that only mega-corporations could know, for the simple reason they were the ones that could afford such services (which as you can imagine, cost a king’s ransom). But that’s changing for good now. This Bay area startup makes it...
Chatterfly.com – Reward Loyal Customers
There’s currently lots and lots of ways for brands to get people engaged (see Spot for a good, recent example), but there’s always room for new entrants like Chatterfly. Here, the emphasis is on rewarding faithful and returning consumers. These are rewarded for spreading the word about these stores that they love shopping at. They get points for doing so, and these points can eventually be redeemed for cool prizes. These...
Pegmo.com – Reward Your Customers
A Chicago-based startup, Pegmo lets companies reward customers for their loyalty. When using Pegmo, companies create rewards for customers when they perform specific actions. These rewards go by the name of Pegs, and they can revolve around actions such as liking a Facebook page or retweeting a message. Prototypical pegs include coupons, discounts and free items. And a service like Pegmo is also usable by people who do not have a...
SnapForBusiness.com – Reward Your Customers
It is blatantly obvious that the power exerted by the Social Web over real life shopping decisions is getting stronger by the day. And it was about time someone came up with a solution like Snap – a solution that to all intents and purposes links points of sale with social sites. Snap can be used for automatically checking customers in to their chosen social networks whenever they buy anything at a store. In this way, the...