5 Ways to Step Up Your Retention Marketing
Every time a customer leaves your business, you lose money—twice. First, you have to pay to replace your lost buyer by converting another lead. Secondly, you miss out on all the future sales the customers would have made with your company. This is why it’s vital to create and deploy retention marketing initiatives. When you have retention marketing strategies in place, you’re more likely to hold onto customers....
High Margins Create Loyal Startup Customers
New companies often don’t know their own worth. They don’t have a real idea of how much money it takes to run a business, and they’re afraid of overpricing and scaring away potential customers. So, instead, they set prices too low. Any company can price low, but a low-price product does not build a loyal…