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7 Easy Steps To Optimize Your Business Blog Posts
May17

7 Easy Steps To Optimize Your Business Blog Posts

One of the first things I always do when we take over content development for a new client is to perform a quick content audit on their current blog. I do this for one main reason: It almost always highlights a few low-hanging fruit (blog posts) that can be optimized to immediately start ranking better…

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4 Ways “Boring” Businesses Can Create Brilliant Content

There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and here. I bring this up because right now, we’re focusing on what is widely seen as one of the driest, most boring professions on the Internet: financial services. This includes accountants, banks, pension management companies, investment houses, and the like. In other words, professions that most people see as slightly more interesting than watching paint dry.

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