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How To Write The Perfect Pitch – More Like A Business Plan Than You Think

Ever since Eric Ries shook up the entrepreneurial world with his lean startup concept, the traditional business plan that was expected to cover everything from marketing to financial information to hypothetical ways you could deal with potential problems seems to have flown out the window. We’re hearing more and more that you don’t really need a business plan; what you need is a pitch. Let’s take a minute to think...

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