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Are You The Next Instagram? How To Create A Purpose-Driven UX

The past two years, Apple has assured its claim as the world’s most valuable company and is on track to become the first trillion-dollar company. In addition to raw tenacity and the visionary leadership of the late Steve Jobs, much of Apple’s “secret sauce” comes from their focus on user experience and beautiful design, lead by Jonathan Ive. User experience is “the way a person feels about using a product, system or service.”

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