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How To Close A Deal In 4 Steps

When it comes to responding to a request for proposal, (or RFP), employing an effective strategy is essential to winning the bid. While this may seem obvious, choosing the most effective game plan proves to be much more elusive. Simply being the lowest bidder with the hottest logo won’t cut it when customers are making key long-term business decisions.         Veteran strategic advisors and co-founders of...

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