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Making the Most of Affiliate Marketing

Getting ahead in the constantly evolving world of online retail is no small feat. Beyond a great foundation and an attractive site design, you’ve got to find ways of getting customers to your site in the first place. Whether you’re running lean and generating interest yourself or you already have a marketing team, deploying affiliate marketing efforts can offer a measurable boost in your sales and customer base. By taking...

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How To Attract New Customers Without Alienating Returning Ones

We’ve all had that moment when we buy that new something just to find out a week later that the price dropped fifty percent. It’s so frustrating.  And studies now show that these deep sales can significantly decrease your profits.   Eric T. Anderson and Duncan I. Simester recently published a study for Kellogg School of Management that shows that dropping prices antagonizes your loyal, returning customers and causes an...

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