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What Makes Companies Like Apple and Google so Productive?
Mar24

What Makes Companies Like Apple and Google so Productive?

It’s easy to assume that big-name companies are more productive because they attract the best candidates. But what makes Apple and Google so productive?

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Beware The Penguin: How To Spot And Fix Google’s Website Penalties
Apr24

Beware The Penguin: How To Spot And Fix Google’s Website Penalties

You’ve worked hard on SEO for your website. You’ve cultivated backlinks, secured guest bloggers, and stuffed pages with relevant keywords. That hard work pays off when your site lands on the first page of Google results, where everyone can find it with ease. At least, that is, until Google updates its…

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In This Age Of Narcissus, Google’s “Gmail Shelfie” April Fools’ Day Prank Is No Joke
Apr01

In This Age Of Narcissus, Google’s “Gmail Shelfie” April Fools’ Day Prank Is No Joke

Of all of the April Fools’ Day jokes this year, Google’s Gmail shelfie prank got me thinking more than any other. For those of you who don’t monitor the internet 24/7 for trending pieces (and therefore probably have a much more robust social life than I do), Gmail shelfies are “shareable selfie”…

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The Very Best Ways To Test Results On Google Analytics
Feb04

The Very Best Ways To Test Results On Google Analytics

A few years ago, Domino’s Pizza rolled out a completely new recipe for its trademark main dish. Market research had shown that people didn’t really like the flavor of the old, cardboardy pizza the chain had been selling for decades. Instead of running more specials or criticizing its competitors, Domino’s…

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Could Ambient Noise Actually Improve Productivity?
Jan20

Could Ambient Noise Actually Improve Productivity?

In an age when coffee shops have become the new standard workplace for remote workers, it was only a matter of time before someone studied the effect it has on people’s productivity. Some people swear that working with a little background noise helps them to focus, whereas others say that they could never…

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