5 Things To Know Before Split-Testing Your Startup Website
Split-testing – when you create variations of your website and test which ones perform the best – is quickly becoming the rage among marketers and entrepreneurs. It’s the tool of choice by most “growth hackers,” marketing people focused on attracting more users, conversions and the like. Many potential…
4 Ways To Reinvent Your Boring Staff Meetings
It’s 5 p.m. on Friday, and none of my co-workers have left. No one is watching the clock hoping to kick off their weekend. Instead, my team members are prepping the big projector, getting comfy on the couch and preparing for the weekly office show-and-tell. Most of us are excited to show off the projects…