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8 Great Apps For Local Recommendations While Traveling
May23

8 Great Apps For Local Recommendations While Traveling

Eight of the world’s most promising young entrepreneurs share their favorite apps for local recommendations when traveling. Whether it’s for business or pleasure, when I’m in a new place I make it my duty to try the best foods and venues that the local community has to offer. Over time, I’ve found that the most…

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6 Apps To Help You Monitor Your Online Reputation
Sep04

6 Apps To Help You Monitor Your Online Reputation

Reputation management still remains the domain of companies that provide in-house services to monitor and manage the reputation of businesses and individuals. Companies like Reputation.com offer free and premium services to monitor what’s being said on the web, protect your privacy, and remove inaccurate…

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11 Ideas To Boost Your Location-Based Marketing Efforts
May28

11 Ideas To Boost Your Location-Based Marketing Efforts

Using location-based apps such as Foursquare and Yelp are convenient to find places to go, based on tastes or favorites. But how do you decide? Specials always convince one to go somewhere for a discount or incentive. Many offers encourage repeat visits to either become Mayor or win a prize, like how…

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5 Tips For Integrating Social Media Into Your Next Business Event
Apr25

5 Tips For Integrating Social Media Into Your Next Business Event

I remember my first exposure to the world of event marketing. I was interning at a record label in New York in 2001 and I was tasked to comb the Harlem neighborhood surrounding the then-hot restaurant / lounge Jimmy‚Äôs Uptown with promotional flyers. There was a young R&B singer by the name of John Stephens…

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8 Ways To Integrate Mobile Into Your Marketing Strategy
Nov13

8 Ways To Integrate Mobile Into Your Marketing Strategy

I have had great success combining physical flyers with QR codes which drive traffic to mobile-friendly landing pages or solicit mobile-friendly actions. Use a QR code plus Clicktotweet.com to generate an instant tweet from someone holding your flyer. This works great with Facebook Check-ins and Likes…

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