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4 Tips Every Startup Should Know Before They… Start Up

You have a great product idea — Check. You have the means to develop the product — Check. What did you forget? Marketing. I’ve worked with several startups in my career and I can’t tell you how many new startups say they have funding for product development, but they don’t have funding for marketing “at this stage.” What does that mean? What I’ve heard over and over again is that they plan on funding marketing once they...

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