5 Key Digital Transformation Courses for Virtual Training Boot Camps That You Must Check Out
The COVID-19 pandemic and the changes in the digital economy have upended how the corporate world functions. A sudden shift from on-site to remote work threw new challenges in providing employee training and digital transformation as a whole. Now that the dust has settled and organizations have acclimated to the new work culture, virtual training is considered to be an effective and prudent way to train employees. But there is still...
Google Display Ads: 7 Tips for Supercharging Performance
Google Display Network (GDN) is an option within Google Ads where your ads are shown on other websites that are part of their network. GDN has various ad formats, features, and targeting options, but it’s most commonly known for serving image (a.k.a. “banner”) ads. It is also often used for targeted brand awareness and re-engagement campaigns since the ads can give the impression of following the user as they surf...
What’s In a Company Name?
It’s the biggest decision for new beginnings…or is it? Choosing a company name. You’ve been deliberating for donkey’s years over what to call your new business. Likewise, you’ve debated it with “dog-walking” Dave, had a few brainstorming sessions with “in the brand business” Brenda…but it’s a one-time decision you can’t afford to get wrong. Right? Well, in truth, we all give ourselves a hard time...
Quality Content Boosts Traffic to Your Site
Google has done an excellent job of keeping its algorithm a mystery. Nevertheless, it’s not hard to see that the top search engine gives higher rank and authority to some sites over others. And those sites tend to have one thing in common…quality content. So what differentiates great content from content that suffices? High-quality content has relevance to both human and machine readers. Additionally, it tends to be...
Starting Your First PPC Campaign: A Complete Step-by-Step Guide
A pay-per-click or PPC campaign helps businesses bypass search engine ranking algorithms to drive traffic to their websites. An increase in traffic results in a boost in potential leads. If your landing page is optimized, you’ll also enjoy more sales. Sadly, running a successful PPC campaign is not as easy as it sounds. Not to worry, though. In this review, I’ll take you through the steps to follow to launch your first PPC campaign....