Stunt marketing at the city-level can get pricey, due to required permissions, permits, insurance and other costs. For a budget-conscious startup, consider doing a stunt campaign at a local college or university instead. The costs will be lower – helpful for a startup – while the impact can still be comparable…
Highlight your brand’s personality and understand what type of content resonates with your followers. Post a few things that strike an emotional chord and that followers will want to take action on. Once you figure out what works, hopefully they’ll look forward to your posts as an escape for the day…
Everything may be a priority, but you are not equally brilliant at everything. Eliminate the unnecessary tasks and outsource your weaknesses so your time and focus is directed to where you’ll make the biggest impact for the business. It may seem like a no-brainer, but multitasking can actually cut back on…
When you screw up on your side or a customer has trouble with your website, admit the mistake honestly and say what you are doing to fix it. No apologies like, “I’m sorry you feel that way” – respond with, “I’m sorry you’re having trouble with our service.” People want sincerity and will give you the benefit…
