david gardner


10 Offbeat Marketing Strategies For Small Businesses

  • March 15, 2013

Stunt marketing at the city-level can get pricey, due to required permissions, permits, insurance and other costs. For a budget-conscious startup, consider doing a stunt campaign at a local college or university instead. The costs will be lower – helpful for a startup – while the impact can still be comparable…


9 Tips To Optimize Your Company’s Visual Content

  • February 27, 2013

Highlight your brand’s personality and understand what type of content resonates with your followers. Post a few things that strike an emotional chord and that followers will want to take action on. Once you figure out what works, hopefully they’ll look forward to your posts as an escape for the day…


11 Tips To Cut Through The Noise And Maximize Productivity

  • February 15, 2013

Everything may be a priority, but you are not equally brilliant at everything. Eliminate the unnecessary tasks and outsource your weaknesses so your time and focus is directed to where you’ll make the biggest impact for the business. It may seem like a no-brainer, but multitasking can actually cut back on…


13 Budget-Friendly Ways To Improve Customer Experience

  • February 12, 2013

When you screw up on your side or a customer has trouble with your website, admit the mistake honestly and say what you are doing to fix it. No apologies like, “I’m sorry you feel that way” – respond with, “I’m sorry you’re having trouble with our service.” People want sincerity and will give you the benefit…