David Ehrenberg

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How Much Should You Invest in Marketing?

  • April 2, 2014

If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing? Many say it’s an art, not a science. Others argue that there is a clear equation that can help you…

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10 Ways Entrepreneurs Deceive Themselves

  • March 3, 2014

Oh, the lies that entrepreneurs tell themselves. Even when all signs point to the contrary, it can be very easy to make up excuses for why your business isn’t succeeding. Here are some of the worst lies that entrepreneurs tell themselves, and the (sometimes) hard truths – 1.The money will come eventually…

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Your Year-End Business Accounting Checklist

  • December 26, 2013

As we find ourselves hurtling towards the end of the year, there are a number of things you should be staying on top of in order to best manage your company finances and position your small business for greater success in the new year. Your year-end thought process should take into consideration the…

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What Investors Really Want To Know

  • October 1, 2013

Venture capitalists (VCs) make you work hard for their money by inundating you with question after question about your fundraising process, your company goals, your founding team, among other things. Many of these questions will seem reasonable. Some will seem ridiculous. But no matter the question, you must…

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13 Traditional Marketing Strategies You Can’t Afford To Ignore

  • September 20, 2013

I invest in signs and door hangers and try to blanket the town with them. If you want to stay top of mind for your core clients, you have to market to them offline as well. Not only will this drive them to your online campaign and reinforce what they see online, but it can also create direct leads by localizing…

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5 Things To Avoid When Raising Money For Your Startup

  • July 15, 2013

Of course, there are a lot of things you need to do when you’re trying to raise money for your startup. But there are also a lot of things you want to avoid. If you’ve landed a meeting with a potential investor, you don’t want to blow it. Avoid the following 5 “don’ts” and you’ll be on the right path to…

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5 Tips For Growing Your Business At The Right Pace

  • June 14, 2013

Startups are often in a rush: bigger, better, faster. I see it all the time: businesses striving to scale, to accelerate the growth of their business as quickly as possible – consequences be damned! Scaling is certainly a goal for businesses at some point, but scaling as soon as possible isn’t the answer…

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5 Steps For Calculating Your Startup Costs

  • May 27, 2013

You can’t create a realistic business plan without knowing how much it will cost to get your business up and running. If you don’t have an idea of your startup costs, you won’t know how long you’ll have to bootstrap, how much funding you’ll need, how quickly to scale. In other words, without calculating…

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3 Key Startup Jobs To Outsource

  • May 10, 2013

If you’re running an early-stage startup, chances are there are some knowledge gaps in your core team. You may be strong on the technical side or a product whiz, but what about financial strategy, administration, HR? Are you prepared to manage the day-to-day of your startup, from recruiting new talent…

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Friday Tech Top Ten

  • January 4, 2013

Hello friends and welcome to the new year and the first installment of the Friday Tech Top Ten for 2013. We’ve already kicked this week off with some great tech stories. So without further adieu, here are the top posts that you probably missed after guzzling champagne, dancing your face off and curling up…

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7 Common Tax Mistakes Your Startup Can Avoid

  • January 2, 2013

If you don’t think about taxes until your company starts earning revenue, you’ve waited too long. While the IRS may not be especially interested in your company until you’ve been funded and have some capital, you need to think about taxes from the outset – to avoid tax trouble down the line, and to save money…

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Is Your Startup Fit For An Incubator?

  • July 26, 2012

If you’re a first-time entrepreneur, you have probably been on the hunt for the startup holy grail: a blueprint for guaranteed startup success. Unfortunately, as you’ve probably already discovered, there is no such thing. Fortunately, there are incubation programs.