data feed

More – Getting Your Products Listed Online

  • November 25, 2010

RetailTower.comA service that is meant to be used by merchants and online retailers, Retail Tower will let them create shopping data feeds that can then be imported by comparison shopping engines. By doing so, they will be categorizing their products according to the requirements and specifications that these very engines always request.

And once their data has been categorized in such a way, merchants will be able to measure how many more sales they are getting by way of the provided analytics. They will be able to determine which price comparison channels are exactly driving more customers to their online stores, and capitalize on that knowledge.

The actual process in which feeds are imported is made all the more easy by letting merchants upload their feeds via FTP, HTTP and manually. And a Shopify app is also provided, letting the merchant submit his products to all major shopping engines without having to lift a finger – it is all done automatically.

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