How to Streamline the Checkout Process for Your eCommerce Business
You’ve got an excellent product that fills a niche: check. Your company has invested resources into developing a flawless eCommerce site: check. You’ve got a great team ready to handle questions and returns: check. What about the checkout process, that last critical step in your customer journey? Some businesses approach their eCommerce checkout process as an afterthought. But that approach could end up turning customers...
Trying to Improve Your Customer Experience? These 4 Tools Can Help
Over the past few years, more and more companies are realizing the importance of providing an amazing experience to every single customer. And while everyone is looking for secrets to delivering a customer experience that earns rave reviews, these tips and tricks won’t be enough to improve your customer experience. Apart from doing everything in your power to create a great customer experience (CX), you need to take advantage of the...
Payment Gateway API: What Every Merchant Should Know
The last thing you want to think about as a busy eCommerce merchant is a payment gateway API. However, regardless of what you sell or the size of your company, client satisfaction is almost certainly your first concern. After all, they are the lifeblood of your company. You could be neglecting an essential aspect of the consumer experience. And it has to do with the most crucial stage of the purchasing process — the last page of the...
Products Manufactured in China: Place Any Blame Where It Belongs
Let’s face it, when it comes to products manufactured in China, we’ve all done it. We purchased an item that we thought was a great purchase, used it twice, and then it breaks. Said item then gets relegated to the back of the linen cupboard along with several other companions that have done the same thing. Our first thought is generally something along the lines of “Cheap garbage…made in China!” Guess what? It’s not...
6 Tips to Increase Product Sales and Decrease Returns
Dealing with returns is challenging. You not only have to process those returns, but you also need to find out why you’re getting them in the first place. While it’s normal for every business to experience returns (or refunds for digital goods), it’s not normal to have a high volume. What can we do to decrease returns? Every time you receive a return, it takes a chunk out of your profits. With a high return rate, it’s like having a...