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Google Display Ads: 7 Tips for Supercharging Performance
May13

Google Display Ads: 7 Tips for Supercharging Performance

Google Display Network (GDN) is an option within Google Ads where your ads are shown on other websites that are part of their network. GDN has various ad formats, features, and targeting options, but it’s most commonly known for serving image (a.k.a. “banner”) ads. It is also often used for targeted brand awareness and re-engagement campaigns since the ads can give the impression of following the user as they surf...

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6 Ways To Improve Your Website’s Search Rankings
Jun30

6 Ways To Improve Your Website’s Search Rankings

While Google’s and other major search engine’s algorithms change anywhere from 500 to 600 times a year, the strategies of basic on-page search engine optimization (SEO) have remained fairly consistent. Ensuring that your own page’s content is fully optimized is a big step towards improving your site’s…

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7 Easy Steps To Optimize Your Business Blog Posts
May17

7 Easy Steps To Optimize Your Business Blog Posts

One of the first things I always do when we take over content development for a new client is to perform a quick content audit on their current blog. I do this for one main reason: It almost always highlights a few low-hanging fruit (blog posts) that can be optimized to immediately start ranking better…

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