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Brand Differentiation: 5 Ways to Stand Out During the Great Startup Wave
Mar31

Brand Differentiation: 5 Ways to Stand Out During the Great Startup Wave

It’s the perfect storm in the startup space. First, the pandemic, plus the Great Resignation, plus the “if not now, then when?” mentality equals more new business applications than ever on record in 2021, outpacing even 2020 which was a banner year for starting businesses. Attention must be paid to brand positioning more than ever before. It’s hard enough to be a startup without competition. Today, with potentially tens or hundreds of...

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How to Make a Splash in an Oversaturated Market
Jul09

How to Make a Splash in an Oversaturated Market

Rather than get salty that other people are reaching for the same customers and dollars, get excited about improving through differentiation. 

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10 Ways To Use Competition To Your Advantage
Sep17

10 Ways To Use Competition To Your Advantage

Companies that follow will never prosper. Be the company that takes the lead and explores new territory…

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Know Your Business Competitors: 3 Ways It Can Help Your Business Grow
Jun11

Know Your Business Competitors: 3 Ways It Can Help Your Business Grow

One of the prime concerns for the average small business is the threat of the ever-present competition. In an economy where the competition often seems fiercer than ever before, this concern is completely justified. So how does a small business address the competition in their market? As directly as possible…

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4 Ways To Sell More Than The Competition
May20

4 Ways To Sell More Than The Competition

Despite its name, the performance marketing industry – i.e., search engine optimization (SEO), pay-per-click marketing (PPC) and affiliate marketing – is ripe for bad behavior. In fact, a few years ago, I started to notice that potential clients of mine were having the same kind of problems over and over…

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