Propeller.com – AOL Launches Digg like Site
The newly christened site Propeller is AOL’s attempt at a Digg clone. There are however, some notable differences.
For one, Propeller has come up with a mustachioed, near sighted mascot which is described as ‘part professor, part citizen journalist.’ The most significant departure from the Digg model, however is the absence of a vote count. Rather, Propeller uses an algorithm which covers much aspects of user participation than does Digg. The algorithm is based on a popularity ranking (1-10). Also, you’ll note that instead of voting for an item, you must ‘Prop it’. The site houses less categories than Digg, with a focus on Humor, Family, News, Style, and Sports among a few others. Users can submit stories, socialize, and check out the latest headlines. They are also encouraged to set up AOL as their own homepage.