SmartWool.com – More Than Just Socks
Smartwool.com was founded ten years ago when a group of ski instructors were trying to keep their feet dry and warm on the cold mountain weather.
They had tried many different materials to make their socks until they tried with wool. Then they processed the wool so that it is not itchy and shrank; they came up with a new texture. The years were passing by and their business start growing until they started producing more than socks. On the main page of the web site there are diverse links, such as: shop men, shop women, shop kids, “smartwool”, advocacy, etc. At the “smartwool” section you will see smart wool fiber, wool expertise, as well as testimonials. Nowadays many cyclists, runners, climbers, walkers, and hikers benefit from these great socks. Within the shop sections there are socks, apparel outfits, and accessories. Some of the apparel stuff include base layer, tops, bottoms, and outwear.