At a startup – and arguably at a large company too – there is nothing more valuable than happy customers. They become evangelists of your brand and an extension of your marketing team, referring friends and family. But more important than that is the significant negative impact of a dissatisfied person…
In my first venture, there was a partnership divorce, forcing a much-needed rebranding. Because I am in the B2B space, it was not challenging to transition the name. We simply changed our marketing materials, made an announcement and continued on with business. We didn’t make a big deal of it or act panicked…
Being in business means that you are going to have to deal with all types of personalities. It would benefit every CEO to have a PhD in psychology, as well, but that’s not too feasible, now, is it? That’s the name of the game in dealing with difficult clients and co-workers, though. Learning how to diffuse…
