client relations


How To Keep Your Startup Customers Smiling

  • June 16, 2014

At a startup – and arguably at a large company too – there is nothing more valuable than happy customers. They become evangelists of your brand and an extension of your marketing team, referring friends and family. But more important than that is the significant negative impact of a dissatisfied person…


Rebranding? 13 Things To Do Next

  • March 10, 2014

In my first venture, there was a partnership divorce, forcing a much-needed rebranding. Because I am in the B2B space, it was not challenging to transition the name. We simply changed our marketing materials, made an announcement and continued on with business. We didn’t make a big deal of it or act panicked…


Pointers For Dealing With Difficult Clients And Co-Workers

  • May 29, 2013

Being in business means that you are going to have to deal with all types of personalities. It would benefit every CEO to have a PhD in psychology, as well, but that’s not too feasible, now, is it? That’s the name of the game in dealing with difficult clients and co-workers, though. Learning how to diffuse…