clicks

RingRevenue is a new service that lets advertising agencies and affiliate networks track purchases that are made through the telephone. This pay-per-call platform makes it very easy for publishers to ensure that calls are being delivered, and that campaigns are consequently being carried out as they should.

Such a solution is available both to online and offline publishers, and features include demographic and geo targeting along with time of day targeting.

The actual process is not that complex, but it might be important to describe it. First of all, the advertiser creates a pay-per-call campaign and then a publisher applies to campaigns and selects the phone numbers. Then the publisher runs phone promotions and the consumer sees the phone number and makes a call. The call is routed and tracked by the network, and a connection with a call center agent is made.

The outcome of such process is reported both in the advertiser and publisher accounts in real time, and campaigns can be analyzed that way. An example paints a thousand words, though, so that if you want to have a better idea of how this works you might just as well visit the site and request a demo.

Read more on RingRevenue.com – Track Calls Like Clicks…