Mobot.com – Mobile Advertising + Camera Phones
Mobot is mobile visual search, developed especially for marketing. Camera phone users are urged to take photos of a certain image, say a movie billboard, which they then send to a database; in turn they might receive a free film trailer, information about movies tickets and show times, or free movie passes. Consumers get information instantly without having to type on their tiny phone keypads. Marketers engage customers by providing a...