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Craving Startup Success? Begin With Branding
May17

Craving Startup Success? Begin With Branding

It’s never too early to brand. In fact, it’s critical to brand yourself and your company early. If investors don’t understand what you stand for and what you can offer, they won’t invest because they know that consumers won’t understand either. The business landscape is such that you absolutely must…

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Britney Spears, Beautylish And The E-Commerce Boutiques: Nils Johnson On Building An Online Beauty Brand
Aug27

Britney Spears, Beautylish And The E-Commerce Boutiques: Nils Johnson On Building An Online Beauty Brand

Beauty products can be a huge investment, but a good one if you know what you’re buying. My strategy before investing is doing a little online research as well as field surveys with my friends and family. Then, I go into the physical store, test out some products and finally make a purchase. It’s a little painstaking, but when a tiny jar of eye cream can set you back $50, you want to make sure it has some positive wrinkle-reducing...

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