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6 Important Questions For Your Potential Investors
Oct13

6 Important Questions For Your Potential Investors

Make sure to vet your possible investors as much as they are going to vet you.

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How To Keep Your Startup Customers Smiling
Jun16

How To Keep Your Startup Customers Smiling

At a startup – and arguably at a large company too – there is nothing more valuable than happy customers. They become evangelists of your brand and an extension of your marketing team, referring friends and family. But more important than that is the significant negative impact of a dissatisfied person…

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The Truth About Your Startup’s Press Strategy
May14

The Truth About Your Startup’s Press Strategy

Press is a great way to build a brand. But for startups, it’s not a sustainable way to build your business. Every young company wants to be featured in “Good Morning America,” the New York Times, Inc., Fast Company, Forbes, Women’s Health and more. These major publications and dozens more have featured our…

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14 Ways To Make Sure High Potential Talent Gets The Best Support
Sep23

14 Ways To Make Sure High Potential Talent Gets The Best Support

I find support and mentorship has to be a vocalized priority, or else it goes ignored. Especially in a young company full of young people, I think it’s crucial that everyone recognizes they’re only beginning their personal growth – and that they’ve got a lot they can learn from everyone else…

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13 Traditional Marketing Strategies You Can’t Afford To Ignore
Sep20

13 Traditional Marketing Strategies You Can’t Afford To Ignore

I invest in signs and door hangers and try to blanket the town with them. If you want to stay top of mind for your core clients, you have to market to them offline as well. Not only will this drive them to your online campaign and reinforce what they see online, but it can also create direct leads by localizing…

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