by Anny Solway
One of the best aspects of WordPress is that it is extremely easy to use and anybody can easily become a blogger. The downside is that professionals can sometimes have a hard time separating themselves from the average blogger who is simply entertaining a hobby. If you want readers to take your WordPress blog more seriously, here are a few ways in which you can create a sophisticated and credible website.
Invest in a Premium WordPress Theme
Because premium WordPress themes are so prevalent, people know how to spot generic blogging templates very quickly. When a visitor comes to your page and sees a boring and simplistic theme that is often used by people who are keeping personal blog entries, your credibility is going to be diminished.
Premium WordPress themes can often be acquired at very inexpensive prices and they can make a major difference. These themes are worth paying a small upfront cost because they were created by web designers who have spent a lot of time and energy making the theme highly functional, attractive, and creative. By choosing from higher quality themes, it is possible to find one that accurately represents the professional messages you are trying to convey.
Higher quality WordPress Themes will often also have increased functionality. This might mean more sophisticated sidebars, portfolio options, photo galleries, sophisticated product pages, eCommerce options, and much more. The WordPress theme that you choose should be able to help you meet all of your website goals.
Customize All of Your Menus
The sidebar and menu in WordPress themes are always given the same titles, such as “blogroll” and “archives”. If your sidebars have these default titles, most people are going to realize that this is just another WordPress website. It is very easy to go into the WordPress theme director in order to edit these titles. When changing the titles, try to use creative names that will be unique either to your industry or your business in particular.
Keep Category Tags to a Minimum
WordPress blogs are known for enabling authors to include category tags on every post. The reader can click on the tag and see all blog posts that have been given this tag. When websites use multitudes of tags on every post, this can give a very cluttered and unprofessional impression. To keep the look of the website very clean and organized, it is best to use only two or three tags for every blog post. It is beneficial to at least use some tags, because they do improve SEO, but too many can be overkill.
Avoid the Word “Blog” At All Costs
One of the best ways to avoid being called just another blogger is to not give your website that label in the first place. Instead of referring to your website as a blog, refer to instead as a “trusted resource” or a “supply of information”, or any other professional title that pertains to your field of expertise. If you are creating a blog for a company website, instead of having a “blog” tab, you can title the page “news”, “updates”, or “resources” in order to sound more authoritative.
Include Multimedia into Your Posts
WordPress themes now make it easier than ever to embed pictures and video into blog posts. Audiences will likely begin to take your WordPress blog more seriously when you begin to incorporate interesting media within your text, especially if you create the images or videos yourself. Businesses will often incorporate media into blog posts that enable them to better demonstrate their new products and services to potential customers.
Anny Solway is a dedicated writer at ThemeFuse – a leader in the WordPress premium themes area. She likes to discover new ideas about internet marketing, social media and blogging.