As an entrepreneur, establishing a website is crucial. Attracting traffic to that site is even more crucial.
Your website’s success depends on a variety of factors: your marketing strategy, your SEO efforts, and your usability, to name a few. While these factors influence all sites, regardless of platform, some websites tend to perform better than others. Websites built in WordPress often tend to outperform sites built on other platforms — and that can be a game changer for entrepreneurs.
There’s nothing inherently magical about WordPress, but the platform is flexible and user-friendly. Implementing marketing and SEO strategies in WordPress is easier than most other platforms, allowing business owners and entrepreneurs to generate massive traffic with little training.
WordPress has user-friendly and automated SEO settings
When a platform automates basic SEO, there’s little room for error. At the most basic level, the WordPress visual editor automatically inserts proper paragraph, styling, and heading tags. At a higher level, you can customize and optimize permalinks for SEO. For instance, you can set page and post links to include a category: http://yoursite.com/category/postname. Or you can skip the category altogether: http://yoursite.com/postname.
Setting the URL of each page and post to include a category affects your traffic in several ways. If you’re generating organic traffic from search engines, people will notice the category for each post. Categories help visitors know they’re in the right place. Placing a category in each URL helps potential visitors make the split-second decision to visit.
Adding keywords in your URLs also helps rank your pages. Adding categories to your URLs helps when you can’t put every keyword in a page title.
Other automated SEO benefits include:
- Metadata being added automatically.
- Automatic image optimization.
- Mobile optimization being built into most themes.
WordPress is a powerful yet simple platform for both beginners and experts. If you’re just getting started, read this WordPress setup tutorial and bookmark it for the future. The guide covers everything from setting up hosting to developing WordPress content to installing plugins.
WP plugins help you change URLs without increasing your bounce rate
People make changes to their URLs all the time without considering how many visitors might bounce if they get a 404 error. They don’t realize they’re sacrificing traffic that could have been conversions. WordPress makes it easy to make URL changes that won’t kill your traffic.
For example, say you run a website selling tennis shoes and have five active PPC campaigns on Google and Facebook. Suddenly, you realize your landing page URLs have typos. You can’t just change the URLs — you’ve got active campaigns driving traffic to your site. However, if you don’t change the URLs, those typos will make you look unprofessional.
In this situation, you need to change your URLs and implement permanent 301 redirects. You can set up 301 redirects inside most hosting accounts, but it’s time-consuming. But there are WordPress plugins that can handle redirects from your admin dashboard.
WordPress makes it easy to make changes without disrupting your traffic. You can:
- Duplicate your landing pages and rename the copies to the correctly spelled URLs.
- Publish duplicated landing pages.
- Set up 301 redirects to properly spelled landing page URLs.
- Delete incorrectly spelled landing pages.
Themes are built by professional designers
You can find themes for any platform, but WordPress designers tend to have experience designing user-friendly interfaces and mobile-friendly layouts. That’s likely because WordPress has been around longer than many other CMS platforms.
Part of increasing traffic to your site involves having readable, eye-catching typography. While you can always customize typography styles with CSS, WordPress designers often create appealing typography you don’t need to change.
WordPress allows multiple authors with individual logins
Content marketing is a proven way to generate traffic to your site. If you’re hiring out content creation, WordPress allows you to create multiple user accounts with separate logins for each writer. You can take a hands-off approach and allow users to publish content; you can also review each draft before publishing.
An easy platform means more time for marketing
WordPress isn’t the only CMS on the market, but it’s definitely among the easiest for entrepreneurs to use. Even if you get stuck, there are enough tutorials and guides available to navigate any problem you need to solve.
When WordPress powers your website, you’re making your job as a webmaster easier. Best of all, you’re giving yourself more time to focus on marketing, advertising, and customer satisfaction — the things you do best.