Why Customer Feedback Can Transform Your Business

by Tim Jahn


After every Entrepreneurs Unpluggd event, we send out a short survey to the folks who came asking for their feedback on the event. A few days later, after people have had time to fill out the survey, we review all the feedback, both positive and negative.


This feedback directly influences what changes we make for the next event, what aspects we want to highlight more, and what parts need to stay exactly the same. This feedback is invaluable to us. And it doesn’t cost us anything to get.


We simply ask for it. And here’s why it’s beneficial for you to do so as well:


1. Learn what your customers like and don’t like.

When you ask your customers to give you feedback on your product and/or service, you’re going to learn what they like and don’t like about it. This information is huge! If you know what’s working for your customers and what isn’t, you can tweak things to better serve your customers.



For example, we’ve consistently learned that people love the intimate atmosphere at our events. But after one event, we learned that people felt the lobby for networking was too small and uncomfortable. We fixed that by choosing a venue for the next event with a much bigger area for networking.


2. Make customers feel important and involved.

By asking for your customers to provide you with feedback, you’re communicating that you value their opinion, and you care about what they have to say. Your customers feel important because you’re treating them as such, and they feel involved in shaping your products and services.



3. Constantly improve your offering.

With customer feedback, you can consistently improve your products and services and keep them being the best they can be. Ultimately, this will lead to better business, better sales and a better customer experience (which starts the loop all over again!).




Are you ready for feedback?

There’s a lot to be gained from getting customer feedback and absolutely nothing to lose. All you have to do is ask!


How has customer feedback helped you build your business?



Tim Jahn is the co-founder of Entrepreneurs Unpluggd, a website and intimate event series that helps entrepreneurs build their startups. As an active member of the Chicago tech community, Tim has made his mark interviewing hundreds of entrepreneurs from all over the world. He is also a contributor to Tech Cocktail, Crain’s Chicago Business, and was previously a director of Ignite Chicago.


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