We’ve all been there: You found the perfect thing online – be it a new kitchen appliance, a vintage dress, or a game console – and you’re all ready to click that “buy” button but something makes you hesitate. There’s just something… Off. You’re not sure what it is but you know you’re not about to risk submitting your credit card information.
Gaining the trust of customers is a hurdle that all new ecommerce sites have to jump and one that, if done improperly, can mean the end of a business altogether. There are some clear steps you can take to communicate to new visitors that you’re a trustworthy site and some big, glaring ones to communicate that maybe they should keep on searching.
Do you know the difference?
Check out this excellent infographic from KISSmetrics that outlines a full road map to creating a trustworthy ecommerce site.