Reach.ly – Marketing For Hotels
By letting hotel managers leverage the power of the social web so fully, Reach.ly stands as one of the most interesting marketing solutions that have been released in the last couple of months. What this new platform does is to basically gather together all the tweets from people who have explicitly mentioned they are traveling to any city, and then present them to hotel owners based there. The idea is that they will be able to contact these travelers who will be visiting their cities shortly, and interact directly with them. If all goes well, a booking will be made right there and then, without OTA fees having to be paid, and without anybody else getting in the way.
This personal engagement platform is absolutely free. If you are a hotel manager and you want to use it, all that you have to do is sign in using your Twitter credentials. At no point will you (or your guests) be charged anything for using Reach.ly.
Reach.ly In Their Own Words
Reach.ly is a real-time marketing tool for the hospitality industry. We help you use Twitter and other social media to get personal engagement and paying guests. Those guests book directly so you save on OTA fees.