search cancel – Marketing For Hotels

Reach.lyBy letting hotel managers leverage the power of the social web so fully, stands as one of the most interesting marketing solutions that have been released in the last couple of months. What this new platform does is to basically gather together all the tweets from people who have explicitly mentioned they are traveling to any city, and then present them to hotel owners based there. The idea is that they will be able to contact these travelers who will be visiting their cities shortly, and interact directly with them. If all goes well, a booking will be made right there and then, without OTA fees having to be paid, and without anybody else getting in the way.


This personal engagement platform is absolutely free. If you are a hotel manager and you want to use it, all that you have to do is sign in using your Twitter credentials. At no point will you (or your guests) be charged anything for using In Their Own Words is a real-time marketing tool for the hospitality industry. We help you use Twitter and other social media to get personal engagement and paying guests. Those guests book directly so you save on OTA fees.

Some Questions About

What about adding support for other social media channels? Where is Facebook in this equation?


Author : Roger Hollings

Born and bred in Maine, Roger is one of the longest-standing writers for A translator by trade, he is passionate about art in all its forms. He enjoys both classic and contemporary literature, nature photography and music from both sides of the Atlantic. Fascinated by technology from an early age, he has always explored the ways in which computers let people articulate their thoughts and communicate better with the world at large.

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