search cancel – Google Launches Its Own URL Shortener

Goo.glThis week might as well go down in history as the one in which URL shorteners by heavy-hitters started rolling in. Facebook and Google announced that they were releasing their own services almost within hours.


On the side of Facebook, an app for tweeting while you are browsing the popular network has also been announced. It will be interesting to see what effect this actually has on the current usage of Twitter.

Coming back to Google’ very own URL shortener, it has the inherent weight one associates with such a established company. There is a difference between shortening a URL using a service that crops up out of the blue and that can disappear overnight, and using a service that one knows will not go away all of a sudden. You must know that the role of links shared through such services is not merely informational – actually, promotional elements are always palpable, as it is the case of the ones who are promoting their blogs by sharing posts on Twitter.

There is not a lot to say about how you can use this service, because A) 95 % of us have used a similar service already, and B) The remaining 5 % will have no trouble getting down to it, as “intuitive” is the key word here. Note that for the time being the service is available only for Google products, but I am convinced that its expansion is imminent. In Their Own Words

“Google URL Shortener at is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends.”

Why It Might Be A Killer

Being able to shorten URLs through a service that one knows is not vanishing overnight is always desirable.

Some Questions About

What will happen to services such as now? Is there still a space for them?


Author : Roger Hollings

Born and bred in Maine, Roger is one of the longest-standing writers for A translator by trade, he is passionate about art in all its forms. He enjoys both classic and contemporary literature, nature photography and music from both sides of the Atlantic. Fascinated by technology from an early age, he has always explored the ways in which computers let people articulate their thoughts and communicate better with the world at large.

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