Clp.ly – A Tool For Reposting Interesting Content
The way this works is by creating something which can be compared to a small clipping (hence the name of the service) that includes the best of the best from the original post or article. This clipping can then be spread in all the usual ways: email, blogs, Twitter, Facebook…
A clip is created merely by submitting its URL. Upon doing that, the link will be processed and the content will be assimilated and reformatted. You will have your own say, of course. It is you who will choose what to highlight and what to leave aside in the end.
The emphasis that Clp.ly puts on the visual presentation of the content is also something which should be mentioned. Clips are always visually appealing, and that is the way it should be, really. It is a basic rule for marketing anything online. Nobody will read a post of it doesn’t catch his eye to begin with.
And publishers are going to find Clp.ly appealing because every clip preserves the context and (more importantly) the brand. This means that people who read it will know they are reading something which is genuine.
Clp.ly In Their Own Words
“Clp.ly gives end users a simple and visually compelling way to repost content, instantly boosting the impact of blog posts, e-mail, websites, and social networks. The visual clips and formatted quotes generated by clp.ly drive a 5x greater click-through to the original publisher than content distributed via traditional links. For publishers, clp.ly helps turn pirates into partners, leveraging the 20 billion online sharing actions a month to dramatically expand audience and site traffic. Not only do the clips maintain brand and context, but also carry attribution and backlinks driving a high volume of incremental traffic.”
Why Clp.ly It Might Be A Killer
It is a great tool because clips can’t be faked in terms of origin – the brand is maintained, and so is the attribution and every corresponding backlink.