In order to get a true picture of the efficiency of online marketing and advertising efforts, it is important to get accurate traffic data – the kind of data to be found on appdata.com. This is the website of AppData – an independent application traffic tracking service owned by WebMediaBrands, Inc. Appdata.com gives developers, investors and analysts the most up-to-date information on the performance of various online applications – poker games, FarmVille – all those games and pastimes people are invited to join on Facebook and other social media sites.
By monitoring the amount of traffic each application draws, relative popularity can be readily shown. Hundreds of millions of users participate in apps from Zynga, for example. This is a clue for potential advertisers that Zynga is a good company to partner with. They can deliver the eyeballs and engaged users that every company seeks when publicizing their products.
Anyone with an app is eligible to be listed on Appdata.com. The “Add Your App” page requests a few pieces of data then starts tracking usage immediately. Appdata has an agreement with Facebook in order to get up-to-the-minute results, and they also use various research techniques and online tools to gather the facts. Appdata.com offers a higher level of such analysis, called AppData Pro. This is a subscription service primarily of interest to game and app developers, investment professionals and members of the media. The casual user can simply look at the front page of appdata.com and see the raw numbers, demonstrating the power and reach of the Internet.