5 Quick Ways To Repurpose Your Content

by Danny Wong


Smart content marketers know great content – whether it be a blog post, infographic or video. Recycle it, repurpose it and reuse it for different channels and mediums.



Why? Simply because you want to maximize the exposure your content gets, thus extending the reach of your brand and effectively, improving your ROI. You’ve already done the research and crafted the story. It often takes minimal effort to turn one of your best blog posts into a neat SlideShare presentation.


Not only is this useful for getting more eyeballs, it’s an easier way to engage different readers, since some prefer text while others enjoy visual content.


Here are five ways to redistribute and repurpose your content:


1. Microblog It

One of the beauties of excellent content is you don’t necessarily have to keep it in its original form. In fact, you can play around with your content to suit different mediums while still ensuring your message still adds value to readers. Here are two ways you can microblog your existing content:



2. Repost It

There’s no shame in reposting your work onto other sites. Doing so may actually help you reach a lot of new readers who have not yet visited your site before. Here are three ways to you can easily repost your content.



3. Syndicate Your Blog

One of the easiest ways to get your content seen by more people is by syndicating your blog’s feed with content aggregators. You set it once and then forget it because your posts are automatically delivered to sites that syndicate your feed, and if the post meets contribution requirements, it’ll go live as soon as it is approved. Two noteworthy examples are:



4. Visualize It

Some, among us, are visual learners. Therefore, an 800-word blog post with one or two images probably isn’t going to cut it.



5. Make It Downloadable

Finally, make it downloadable. Convert your content into PDF form with an attractive design and engaging images (oh, and capture some emails while you’re at it). Two ways to make your content downloadable include:



What are other creative ways you are getting your content seen through different channels?



This post originally appeared on the Shareaholic Content Marketing blog


Danny Wong is the co-founder of Blank Label (and an Inc. 30 under 30 alum), marketer at Shareaholic, and an occasional writer.



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