What is the best way (other than email) to get word out about a big event your company is hosting?
The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
“Meetup is a great resource to attract a wide range of people to an event that your company is hosting. You can send thousands of emails out to members of groups and organizations within your area. You should make sure that only around 50 percent of the people that sign up will attend, but it’s still an amazing resource.”
“Facebook is the largest social network in the world. You can leverage your network by creating an event on Facebook and inviting your peers. When they click “Going to an Event,” it’s displayed to all of their friends and followers. This technique works great for both online and in-person events.”
“Hands down, when we want to quickly spread the word about an event, we make sure to promote it via our social media channels. Twitter and LinkedIn are especially great tools for us. Not only can we communicate with our followers, we can also engage with them — so it’s not just a one-way flow — and often benefit from an extended reach as our news gets shared.”
“Send a real card/invitation in the mail. It will definitely stand out from all of the email invites that people send these days!”
“When it comes to corporate events, one way to increase attendance is to partner with another company, brand or set of speakers who complement your mission and vision. Ahead of your event, make sure to leverage these partner brands and speakers by making it easy for them to send an email to their networks and promote the event on social media to build anticipation and increase RSVPs.”
“There have always been communities, and resources such as blogs, podcasts, meetups and others create structure around them. Identify the community and get your message out to those specific people.”
“Publishing thought leadership content across a diverse portfolio of media can be used to spread the message of upcoming events to a broad audience. This also ensures attendance from those who are, or are likely to be, long-term supporters of your company.”
“You could do paid ads on Facebook that are location-specific to the relative vicinity of the event, and specific to the type of target demographic you are going after.”
“Invest in a high quality video about your event, then target it as a YouTube Promoted Video to channels and demographic groups related to your target market and your event. If you make sure the campaign is geotargeted to where you’re hosting the event, you’re more likely to engage viewers who would attend — even if they don’t show up or choose to skip the video, you still gain some visibility.”
“There are several event planning apps that can make your event stand out by providing an awesome experience for guests. We’ve had a lot of success with Splash, an app that allows you to set up your event on a custom domain, use social syndication and offers many other features. Getting comfortable with one of these apps will definitely pay off as you’re trying to build buzz around your next event.”
Sunny studio | Courtesy of StartupCollective