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VIDEO: How To Build An Early-Stage Customer Base

There are a few things you should keep in mind when building a successful early-stage customer base. Erica Dhawan, CEO of Cotential, provides these tips:


  • Don’t follow the herd. If going to trade shows the first five years didn’t help your business, don’t waste more of your time doing the same.
  • Reach out. Cold calling doesn’t always work — but you’d be surprised how often it does. Instead, focus your energy on making the right connections.

Watch the full video for more advice.



Photo & Video Credits


Author : Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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