by Charles Mburugu
Many businesses use social media as a powerful tool for connecting with their prospects and promoting their products and services. Fortunately, there are many apps out there which make it easy for people to send messages and share files on social media. If you are a Mac user, here are some cool (and free) social media apps for Mac you might want to check out.
Skitch is a very effective screen capture tool. In addition, it can be used for sharing illustrations, images and screencaps with others. It comes with free server space for file storage, as well as privacy controls which allow you to restrict access to your images. Skitch also enables you to keep a record of the images you send for later use.
RSS (Really Simple Syndication) is one of the best ways of staying updated about the happenings in your industry. Gruml is a great desktop application which combines the social and feed reading features of Google Reader. Your desktop will show headlines from stories posted by others. You will then be able to like, star or share the posts with tags or notes. This application also enables integration with Twitter. This means that you can tweet articles directly without having to sign in to Twitter.
Flock is a very handy application especially for people who spend a lot of time on social media sites. This social web browser allows integration with numerous social media sites including YouTube, Google+, Twitter, Flickr and Facebook.
If you use multiple instant messaging services frequently, Adium is an application you will love. This free app supports a wide range of chat services including Facebook Chat, MSN Messenger, Gtalk, Yahoo Messenger and AOL Instant Messenger. You can customize the appearance of the app using different icons and themes.
Boxee is a great application for any business involved in video marketing. This is a social app which allows you to quickly access multiple online video services from one simple interface. You can then easily upload and share your videos with online audiences. This app comes with features which allow you to broadcast your videos on your Tumblr, FriendFeed and Twitter accounts.
This is one of the most popular voice calling apps on the internet. Skype allows you to make voice calls to anyone that has the software installed in their computer. You can also send text messages, as well as make calls to landlines and cell phones. This app also comes in very handy for group conference calls and Skype-to-Skype video calls.
This is a fantastic app that allows you to backup your important files virtually. When you open an account with Dropbox, you automatically receive 2GB free cloud file storage. Cloud storage means that you can access your files from any computer that has internet connection. People who refer new users to the service are rewarded with an extra 250MB of storage.
Any great social media apps for Mac we should add to the list? Please share them in the comments section below.
Charles Mburugu is a professional blogger who likes sharing tips for internet marketers and bloggers. Currently, he is writing for techblogke.com.
Compudemano | Courtesy of Charles Mburugu