by Lynda S White
If you are looking for long lasting results and quality traffic to your website, go for holistic SEO.
As a startup or small business owner, you need to have a perfect SEO strategy to leverage the benefits offered by search engines. Whether you are planning to outsource your SEO services or already using SEO services, you need to consider holistic SEO services.
Today, there are many SEO providers who claim that they offer holistic SEO services. So, I thought of providing some clarity on the topic for startups and small business owners.
What is Holistic SEO?
The main objective of the holistic SEO is to make an impeccable website that offers best user experience – not just to optimize the website to get good rankings on search engines. It involves many aspects like usability, aesthetics, social signals, etc., along with elements of SEO like content development and link building.
Holistic SEO is better understood and done by specialized SEO providers. The provider will first audit your website in different areas like content, SEO, technical, design, usability, etc., and will identify where your website needs optimization. Then they will optimize your website thoroughly, both on-page and off-page using ethical methods (in SEO terms it is called “white hat techniques”).
There are many elements of holistic SEO, but the main pillars are holistic content, link building, on-page optimization and social credentials.
Holistic content means the content should be of high quality, fresh, relevant and educational. Creating holistic content is not easy and may need extra effort because the content must be customer-centric. Using the keywords properly in the content is the other important thing to be taken care of while creating content. The keywords in the content should sound natural. It requires good command over the language and a knack for marketing.
Holistic link building
Back-links acquired to your website should be from relevant and good websites. They should be gained naturally to build credibility, community, authority, relevance and reputation. The velocity of links acquired should be consistent. Unnatural spikes are considered spam by search engines.
Holistic on-page optimization
There are many things that should be done in the right manner when doing holistic on-page optimization such as keyword optimization in meta tags, title tags and section headers; website design, content creation, usability, navigation, aesthetics, sitemap, coding, etc. Every aspect should be taken care of.
Social signals are an important part of holistic SEO. The content you’re sharing on social platforms should be of good quality, informational and useful. When all these things fall in a place, you will see an increase in the number of followers/customers to your small business website. You can also build social credentials by offering high-quality, informative content. People will automatically share your content if it has real value.
Benefits of holistic SEO practices
With holistic SEO, your business website is thoroughly optimized. Thus, it provides good user experience to visitors and encourages them to re-visit the website – and attracts more traffic to your business website.
Holistic SEO practices not only improve the performance of the business, but will also fetch you long-lasting results on search engines.
A website optimized holistically has fewer chances of being affected by the future changes and updates made by search engines. As a result, there are good chances of your website getting better rankings.
These are broadly the aspects of holistic SEO. Implementing all of these things on your own may be overwhelming. Low-end SEO service providers will not be able to do all these things. Remember, SEO is becoming complex. It requires specialized skill and good command over marketing. It is advisable to seek the help of specialized SEO providers.
Lynda S White is a writer and blogger for Marvist Consulting LLC, which offers small business Internet marketing services. Since establishment in 2005, Marvist’s SEO services have earned the goodwill of clients thanks to uncompromising commitment to business values while delivering expert services.