It’s important to keep customers engaged, even during slower months. Here are a few sales tips to help you do so.
What’s your best tip for keeping sales steady throughout slower seasons?
1. Promote During the Slow Season
“Often businesses only think about promotions as a volume versus pricing discount analysis. However, your best seasons can benefit from moving some of that work to a slower period. By running a promotion at that time, you might be increasing your bandwidth in the busy periods, and you are better able to handle demand because you were able to complete some of the underlying work earlier.”
2. Try Customer.io
“One of my favorite new customer engagement tools is Customer.io. This company makes it easy to set and manage filters that send emails to your customers when certain events happen (or don’t happen). The team is brilliant, and it’s surprisingly easy to set up!”
3. Offer Annual Programs
“Most service providers can offer an annual program that serves clients’ year-round needs. It can be to your advantage to have guaranteed monthly income and help your clients by evening out the expense of getting all the support they need. If your clients tend to only call when they have an emergency, then your annual program can focus on prevention, not crises management.”
4. Expand and Diversify
“It is in nature as it is in business: adapt or die. If you are complacent in simply maintaining a steady revenue, then a drop is inevitable. But if you are constantly expanding into new markets and diversifying your products and services, then a dip will still represent an overall gain.”
5. Reach Out to Clients
“Contact your current client list throughout the slow seasons to see if they need services your company offers that may not necessarily be needed during peak months. For example, if you run a flower business, you could recommend flowers for off-holidays (such as anniversaries or birthdays) to improve sales.”
6. Build a Subscription Product
“Design a subscription product that offers fans a serious discount or other perks for sticking with you over time. They will be happy because they get the product or service they love at a discount, and you will be happy because you will keep your cash flow steady.”
7. Look for New Opportunities
“Slow sales seasons should be seen as a chance to explore new opportunities. Your answer may be to position your products in a different way to attract a new market, seeking different kinds of customers, exploring up-selling and cross-selling techniques or subscription services that will create sources of sustainable revenue.”
8. Don’t Limit Yourself to Seasons
“I personally don’t think selling only seasonal items is a very good business. So, my recommendation is to add other products and services to your business that aren’t affected as much by seasonality.”
Originally published by StartupCollective. Syndicated on KillerStartups.com with permission.