Have you thought about revisiting or even repacking some of your email newsletter content from 2012? It may sound a bit odd, but really it’s an effective way to not only bring up topics already discussed, but it’s also a way for you to add to that older content with new and updated information.
In terms of marketing bang for your buck, it’s in fact quite a lot of bang for your buck! Let’s take a look at some of the best ways to go about repacking content so you can make the old new and relevant again.
Predictions Or News?
Did you make predictions in 2012? Well, if you did then include that prediction and talk about how things turned out. Where you right or did things not really go the way you expected? This could also be an opportunity to talk about trends and perhaps put you just in the right place to predict what will happen in the rest of 2013.
Remember to be as specific as possible here when analyzing the past. Your customers are interested in how your startup’s doing, its health and vision. They like to see you forge ahead and persevere as much as you do. Otherwise, they wouldn’t bother keeping up with your latest and greatest.
Gather Your Announcements
Did you make product announcements in 2012? If so, why not put them together in one new email in order to show customers your development. This not only highlights your brand again, but it’s also a direct way to show that you care about your product and that you and your startup are diligently making improvements and coming out with updates based on customer feedback!
Remember to be transparent when mentioning that you are including content from past email newsletters. Playing dumb is insulting to your customers on the one hand, but on the other hand it also shows customers who signed up recently that you think it’s important to keep everyone up to date and let them know the details behind your startup’s evolution.
Use Analytics And Feedback
Go back and check what posts or stories got the most hits. What got the most feedback from customers? These popular content nuggets are what you want to consider first when thinking about what items from the past you want to repackage and remind customers about. If you startup uses Pinterest, then check out the most popular images because those attractive or interesting images are relevant to visual users.
Get Your Timing Right
Remember that this email newsletter, like all of your others, should follow your regular schedule of newsletters. Don’t take an extra week or two off of your schedule before sending this one out. Creating a gap all of a sudden will most likely throw off your customer base and before you know it, they’ll be asking themselves what the heck happened to you!
Avoid them asking this at all costs. You gotta show them consistency even if your startup life is just about the craziest adventure you’ve ever been on. The adventure is good for you, yes, but don’t let them see you sweat!