by Neal Applefeld
From bazaars and catalogs to eBay and e-commerce, the way we shop has been a constantly evolving process. As digital technologies like geolocation and augmented reality become more mainstream, companies of all sizes have an unprecedented opportunity to bring retail to life and strengthen the bottom line. To excel in this new era, retailers must find new and novel ways to engage consumers by bridging the gap between their mCommerce, in-store, and web experiences.
Retailers – especially startups and small businesses – that embrace digital technologies can re-engage their customers by unlocking and leveraging the power and potential of the smartphones most shoppers are already using to make purchasing decisions, both in and out of store.
Take SeeMore Interactive, for example. Using our technology, a shopper can wave their smartphone over a piece of printed collateral, completely transforming the shopping experience. By integrating augmented reality, geolocation and recommendations, shoppers are able to “see it, shop it and share it.”Plus, they can unlock coupons and special discounts, create wish lists, add items to their virtual closet, solicit feedback from their friends and share with their social networks right from their smartphone.
What does this mean for retail startups? It means access to better consumer data and insights leading to more efficient marketing efforts. Ultimately, it means being able to do better business and make more sales.
Technology has upended the way consumers shop. Now, it’s up to retailers large and small to embrace digital trends and continue to innovate their experience. Take a look at our infographic to see how far the industry has come and where it’s headed as we experience the resurgence of brick-and-mortar stores through pop-up shops and emerging, mobile technology.
This infographic is brought to you by SeeMore Interactive
Neal Applefeld is the Founder & CEO of SeeMore Interactive – a tech startup looking to help retailers conquer the digital/physical divide facing the industry. Neal has held marketing and product development roles with Black & Decker, John Deere and Elmer’s Products. He led the adhesive and educational products divisions for Elmer’s and was part of the management team that successfully divested the KKR owned company to the Berwind Group for a double-digit multiple. Prior to forming SeeMore Interactive, he founded Giant Tree House in 2009 and had a successful exit in December 2010.
About SeeMore Interactive
SeeMore Interactive helps retailers and organizations engage in powerful ways with consumers by creating a new and exciting level of product interaction. SeeMore integrates image recognition, recommendation engine and location-based technologies with augmented reality to turn everything viewed through a consumer’s smartphone or mobile device into a digital, interactive experience. For more information, visit SeeMoreInteractive.com.
SeeMore Interactive | Courtesy of Neal Applefeld