by Clive Patterson
For an ecommerce website a large part of your job is marketing, because unless you constantly work to get more traffic, more customers and more sales you will not grow your business, it’s as simple as that.
Today, I wanted to talk about a new business dashboard tool called Cyfe (link at the end of this post). In the spirit of full disclosure I should let you know that I work at Cyfe, but don’t let that put you off. This post will show you a few ways to use Cyfe to make your Ecommerce business more profitable.
Managing Your SEO Campaign
SEO is a pretty important part of your marketing right? Well it should be, but there is a lot to concentrate on. We have a range of helpful widgets to make tracking everything a little easier though.
My favorites are:
- Google Analytics
- Webmaster Tools
- Google Alerts
- SERP Rankings
Because between those 4 widgets you can monitor your traffic and how your website is performing. You can see right away any unexpected spikes or drops in traffic and whether there is any accompanying ranking drops or notifications from Google and you can action that information immediately.
I also like to use a widget to show me how much traffic I am getting through referrals so that I can see which other websites are sending me traffic.
Tracking Your Email Marketing
If you use a lot of email marketing to keep your customers coming back for more (and you certainly should be doing) you can use the email widgets to monitor your performance too.
I suggest having a Gmail account especially for marketing and customer support since you can then display your inbox on your dashboard along with a widget for Aweber, Contstant Contact or Mailchimp showing your open rates, unsubscribes and a few other key data points.
You can encourage customers to reply to your email marketing with feedback and that feedback will then be sent right to the widget on your dashboard. This is a great way to find out how your customers feel.
Finally of course, your marketing efforts wouldn’t be complete without some pay per click advertising, so you are probably going to want to track your Adwords performance too right?
Well the Adwords widget does just that – you can see at a glance how much you have spent in a given time period, how many clicks you got and how many conversions.
This is handy because it lets you monitor your all-important sell through rate and make sure your paid advertising is working for you. You can also use an additional Analytics to see your conversion data in more detail and you can quickly compare your conversions from PPC against other traffic sources.
Those are my personal favorite ways to use Cyfe, but there are plenty of other widgets and you can have multiple, scrolling dashboards if you want, so it is pretty easy to get a snapshot view of your entire business in one place.
This post was written by Clive Patterson who is an internet marketer and programmer and works at Cyfe. Check out Cyfe here and sign up for a free account if you want to give it a try.