Question: What’s one tip to make sure your email gets read, no matter who is opening it?
Use Humor
“We have written the subject of an email as “Knock, Knock,” with the body containing a knock-knock joke. People delete emails all day, but spend hours on humorous websites. At the end of the day, humor always wins. Everyone wants to see how the joke ends — and to see the person who is brave enough to kick off an email with a punchline!”
KIM KAUPE, ZinePak
Make the First Sentence Count
“The first sentence determines whether or not the reader will keep reading — or delete it and move on to the next email. Utilize this first sentence to get directly to the point about why your message is relevant to the reader and why he will benefit from reading it right now. Be intriguing.”
RICHARD LORENZEN, Fifth Avenue Brands
Be Concise
“Be direct in your message and cut out all fluff. Get straight to your core message as quickly as possible.”
TIM JAHN, matchist
Write a Snappy Subject Line
“Make sure your subject line is interesting and relevant — and be sure to spell the person’s name correctly. ”
TOM CANNON, BungoBox
Use Personalized Subject Lines
“When busy people see emails from unfamiliar senders, they often read the headline and the first sentence. If anything seems like it was mass-emailed, it goes straight to the trash. The whole email should feel personalized, but particularly the headline. Using a name isn’t enough. Use casual, colloquial language so the reader knows you’re a real person and your message isn’t spam.”
EMERSON SPARTZ, Spartz
Ping Your Audience
“Use Rapportive (http://www.rapportive.com) to see which social networks they use. Then send them a tweet, Facebook message or any ping that they’ll see to let them know you just emailed them something interesting. Chances are if they see that message, they’ll be more likely to open the email.”
BEN LANG, Mapped In Israel
Use “Action Needed” in the Subject Line
“If I need something read and responded to quickly, I will put “Action Required” or “Action Needed” as the first two words in the subject line.”
BENJAMIN LEIS, Sweat EquiTees
Examine Your Audience’s Motivation
“Think about why your recipient would respond, based on why YOU would respond if you got this email. Put yourself in the recipient’s inbox — think from your recipient’s point of view — and your content will be much more compelling and valuable.”
RAHUL VARSHNEYA, Arkenea LLC
Be Engaging
“Have a conversation with your audience. Use language they use every day. And, for the love of all that is good, be interesting. Take some time to try to truly understand what your market is thinking, why they act the way they do and what the real motivators are for them.”
BRIAN MORAN, Get 10,000 Fans
