10 Things Most Business Owners Overlook When Launching A Website

Although it may not seem like it on launch day, every little thing counts. Check these off your list before launching a website.

Launching a Website


What’s one thing most business owners overlook when launching a new website?


1. Creating an “About Us” Page

“So many people think, “How am I going to get new customers from this website?” Put yourself in the shoes of a potential amazing employee, and the first thing you would do is look up the company’s website. What does the website evoke? What kind of people would you be coming into? What is the company culture and the environment like there? The “About Us” page is essential.”




2. Posting a Privacy Policy

“California law requires a website to conspicuously post a privacy policy if it “collects and maintains personally identifiable information from a consumer residing in California.” “Personally identifiable information” is defined very broadly (including emails). Even if you are not selling a product or service, your website most likely needs a privacy policy.”

– DOUG BENDBend Law Group, PC



3. Testing Everything

“When you’re ready to launch, giving the site a final once-over is low on the list. But checking every single link, all the internal pages and how it shows up on a variety of devices and browsers is so critical to that first impression. After all, if you drive traffic to a site that breaks, you’ve lost momentum and possibly your reputation. Build in at least a full day to test the site completely.”

– KELLY AZEVEDOShe’s Got Systems



4. Getting Content Ready for Launch

“Many new businesses rush their website launches and don’t have enough content ready when they go live. It can easily leave an unfinished and rushed first impression that can last for a long time. Get your content ready for the launch. Think about content strategy after launch. And, whatever you do, make sure you don’t have Lorem Ipsum placeholder text still in place in your live site design!”

JUHA LIIKALAStripped Bare Media



5. Including a Call to Action

“Nowadays, most business owners know a website is a necessity. However, many forget to include a call to action. If potential customers come to your website, you have their attention, so make the most of it. Get them to complete a form with their email address so that you can follow up and provide more information.”




6. Translating Your Site to Mobile

“We are as guilty of this as anyone. It’s important to build a great website that works across browsers. It’s also important to create a nice mobile experience — even if it’s limited. Your fans will talk about you when they’re out and about and will want to show off your brand. Make sure that they can share your story through their phones and tablets!”




7. Focusing Users on Relevant Information

“Anything that isn’t around driving conversions might not belong. Conversion rates for landing pages fall as you add more clutter. If you want someone to read about you and then contact you, why are you presenting them with links to your profile on YouTube, Facebook, Twitter, etc.? Minimize any non-critical calls to action, and your visitors will tend to focus on the more relevant information.”

CHUCK COHNVarsity Tutors



8. Producing a Video

“Websites are a lot of work. Look at Dropbox. They did not really launch with a website, and in a way, they almost don’t have one yet! They just have a video and a form to sign up for the product. That video increased conversion rates by 10 percent and increased revenue by $48 million in 2012. Simple, clear, and it works better!”




9. Following the Conversion Funnel

“Conversion rates are important, but they aren’t everything. The site design that brings in the highest percentage of new user registrations may not be the one that yields you the most customers. Follow your conversion funnel all the way through to understand the design that’s best for you.”




10. Considering a CMS

“Especially for startups, an easy-to-use, simple CMS (content management system) can be invaluable. WordPress is one simple CMS to seriously consider. If a developer is later required to make any content changes, blogging and other content can get stuck in a bottleneck.”




Originally published by StartupCollective. Syndicated on with permission.


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