by Kelly Azevedo
Interested in creating an awesome blog for site that can pull in customers and leads? After you’ve read this article, sign up for our free webinar, where Kelly will give you exclusive advice on how to create an incredible blog.
“No! Of course not!” shouts the marketers and copy writers who want your business.
“It can be. Sure. Sometimes.” Admits the veteran entrepreneur who now has 7-figures in revenue and blogs when he feels like it. Where does the truth lie? Honestly, it’s somewhere in the middle and it all depends on what you’re selling and how you’re blogging.
There are times when every blogging business owner feels like writing is wasted time and energy; how many people are actually reading? Are these articles helping you sell your stuff? Can it be outsourced?
Today I have two reasons blogging may be a waste of time for you and two reasons to keep going anyway.
Blogging is a waste of time if you have nothing to sell.
You might have a bunch of business ideas or just one or two that isn’t fully developed yet. So you’ll figure it all out by writing, right?
Instead of investing your time blogging about how stuck you are or how great your ideas are you need to go develop your business and validate your ideas. Trust me, this process will give you plenty of blog content for your site.
Blogging is a waste of time if it has nothing to do with your business.
Surely everyone who needs a new website wants to hear about your trip to the beach, right? And potential clients looking for a fitness instructor want to get the details of your upcoming wedding.
I have nothing against personal or hobby blogs (having several myself) but I do believe “all about me” blogs disguised as a business blog is a waste of your time. Here’s why: no one cares about YOU until they care what you can do to help them. And you’re not as interesting as you think you are.
So why blog at all? Well, blogging is a great way to get what’s in your head and heart out to the world for mostly free. And when people align with your viewpoint, values, way of working, they’re much more likely to hire you. So even if you feel like blogging for your business is a waste of time here’s 2 reasons to keep going.
Keep blogging even if your reach isn’t spectacular.
In the beginning your numbers might be underwhelming and it feels like no one is reading. Blogging is a long game – consistent, great content will spread and in time your numbers will increase.
Keep blogging even if you don’t get clients immediately.
Yes, a blog is a great marketing tool but it’s not as easy as ‘write a blog, get a client, rinse, repeat.’ Sometimes leads will follow you for months before becoming a client. It’s better to think of blogging as an ongoing relationship. Remember, most people don’t get married after the first date!
Blogging can be a great resource for your business if you do it right. Want more tips on how to do it? Sign up for our free webinar The 7 Deadly Sins of Blogging. We’ve got three dates for you to choose from and the soonest is THIS WEDNESDAY but there are only 100 spots available, so get in there now!
Kelly Azevedo is the founder of She’s Got Systems and the She’s Got Systems Academy. Kelly frequently writes for media outlets such as Forbes, the Washington Post and Women 2.0 and her unique brand of life work balance was recently featured in The New York Times.