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This One Tiny Thing That Could Have A Huge Effect On Conversions

2294956941_2d5de82f56_mBootstrapping startups sometimes think they can skimp on design or hack together something on the cheap. Can’t be that hard, right? Wrong! The internet is primarily a visual medium, so if your startup is going to succeed, it has to look great. Good design is never something that should be placed on the chopping block when you’re trying to figure out how to cut corners.

 

 

When you’re working on your site’s design, there are some tricky things you have to keep in mind. The infographic below is from KISSmetrics and it reveals something very surprising about the colors you choose for everything from backgrounds to buttons. Pay attention to this one: it could mean the difference between a future or a flop.

 

How Colors Affect Conversions

Photo Credits

KISSmetrics | Rena Tom | Dennis Wilkinson

Author : Emma McGowan

Emma is a proud native of Burlington, Vermont, who has lived in six different countries over the past two years. She's living and loving the global nomad life and writing about technology and startups everywhere she goes. Check out more of her writing about tech on (the more titillating stuff) KinkAndCode.. Follow her on Twitter @MissEmmaMcG.

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